About Us

We love Documentary Film; from making movies that entertain and touch people around the world, to working with other filmmakers helping you harness your impact and engagement power.

I felt passionately about building an impact and outreach campaign for my own film Straight/Curve: Redefining Body Image about the pioneering people fighting to change society’s dangerous and unrealistic standards of beauty. Over the course of a year and a half we launched a nationwide college campus screening tour for Media Literacy Week 2017 in partnership with the National Association for Media Literacy Education, Bustle and Fordham University. We activated a screening series with panel discussions for Eating Disorders Awareness Week in Feb 2018 in partnership with the National Eating Disorders Association and we created The House Party Project in partnership with CoverGirl, The Geena Davis Institute on Gender in Media and Glamour Magazine in the summer of 2018 to coincide with the release of our film on iTunes & Amazon.

I fell in love with Impact Producing after this and the power our films can have to create real and lasting change in the world. I have had the pleasure of working with several other filmmakers on their impact and outreach strategies since then. I worked with The Atlantic on their pivotal documentary on white supremacy, White Noise. I strategized and activated a screening tour across universities, non profits and government organizations in the US and worked with their educational sales agent, theatrical booker and international distributor to maximize the impact of this film globally. I joined the team of PBS film Hearts of Glass to help them reach their outreach goals and strategize other potential areas of impact. I helped create the social action strategies for NY Times Critic's pick Invisible Hands. We launched an educational campaign in partnership with Harvard University with screenings at colleges around the US. I Impact Produced the Sellers Easton Media documentary Port of Destiny: Peace about former Colombian President Juan Manuel Santos' peace deal with the FARC to end a brutal fifty year civil war in his country. I planned and executed a global screening series targeting think tanks, foundations, public policy schools and NGOs and led the film through it's educational distribution. I spear headed a Twitter Chat which helped Independent Lens series CareforceOne Travelogues “trend” in NYC on a major news day, I have hosted Facebook Live panel discussions garnering tens of thousands of views and I created and launched a Twitter Campaign for the Medical Professionalism Project over 6 weeks with 60,000 impressions

Services

We can help you:

• Identify and reach your audience
• Strategize partnerships for branding, publicity, advocacy and distribution
• Build robust social action strategies around your film’s issues to change hearts and minds, alter behaviors, build communities or change existing structures
• Create an Impact and Outreach budget
• Apply for impact grants
• Plan and execute college campus screening tours and educational campaigns
• Strategize, plan and execute a grassroots screening series
• Develop facilitator and discussion materials around your film
• Formulate a social media "brand" and what messaging to focus on for each platform to connect and build your audience
• Maximize your website or help design it from scratch (advising on aesthetic and content)
• Create social media assets/ flyers/ one pages for screening events
• Create screening kits for community and theatrical screenings
• Create a press kit and one-sheet if you don't already have one
• Advise on the overall press/ PR strategy for your film (so you don't have to hire a separate PR team) and press and PR materials including creative pitches and images. (Jenny is a journalist and brings this special knowledge to your film)
• Strategize partnerships for publicity
• Create social Media ads (Facebook, Twitter and Instagram) to create more awareness for your film and impact campaigns
• Plan and execute livestream panel discussions to create a nationwide event with a low lift
• Implement Outreach, reaching out to target audiences, organizations, institutions, potential partners and relevant influencers

Who We Are

Jenny McQuaile is a journalist and award-winning documentary filmmaker. Her latest feature film Straight/Curve: Redefining Body Image premiered on EPIX in June 2017. The documentary has been selected by the State Department to represent the United States at embassies around the world as part of the American Film Showcase program. Jenny was also an Associate Producer on The World Cup Project, a TV documentary series about 11 countries around the world that use soccer for social change. She directed three episodes of the series.

Jenny has appeared on Good Morning America and The Today Show, as well as being interviewed in Vogue Magazine, Well + Good, Huffington Post, People Magazine, Glamour Magazine and Women and Hollywood, amongst many others. During her time as a journalist Jenny worked for the Irish Daily Mirror, the Daily Mirror in London and the Daily Mail and freelanced for Condé Nast, Hearst and other large media companies.

Jenny started Impact Producing for her own feature Straight/Curve: Redefining Body Image and has since worked with award-winning production company Salty Features, The Atlantic's white supremacy documentary White Noise, PBS film Hearts of Glass in which cutting edge food production meets communities with disabilities, NY Times Critic’s Pick Invisible Hands, which exposes child labor and trafficking within supply chains of the world’s biggest companies and documentary feature film Port of Destiny: Peace about Nobel Peace Prize winner Juan Manuel Santos, Independent Lens series CareforceOne Travelogues and the Medical Professionalism Project.

To get in touch with us, send an email to mcquailejenny@gmail.com or simply use the form below.

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